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MARKET SHARE ANALYSIS

  • Who is our competition--are we overlooking anyone?
  • How do our branches stack up against the competition?
  • How do our branches compare with each other?
  • Are the changes we see in our deposit mix an exception or a trend?
  • What markets are growing?
  • What markets are losing deposits and accounts?

 

CBC is highly experienced in providing comprehensive deposit growth and market share analysis for a variety of financial institutions. No better tool exists for evaluating:

  • Branch activity within individual institutions.
  • Individual and group competitor activity at the branch market area and larger geographic levels.
  • Economic changes at any geographic level.
  • Marketing and product promotion opportunities.
  • Market area expansion and consolidation potential.
  • Branch and bank acquisition opportunities.

CBC works with various sources to provide accurate deposit data combined with concise analysis of what the numbers actually mean.